What We Read #3: How Design affects your site’s ability to land a sale
Converting clicks to customers for client websites is always on our minds.For years, we've read research on improving your site's ROI, and we've learned that the key is making your site's design and structure easy to use for visitors.What We Rea...
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Change is relentless… Is your website out of date?
How becoming a more savvy web user can make your website seem outdatedAs a lover of all things Apple, I know the frustration of investing in a product just to see something better come along a year or two later (sometimes months!). So believe me w...
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Site Launch: PA Pipeline
Design reinforces partnership in two organizationsTake a look at what we did to give S.A.V.E.'s partner organization a great new design....
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What We Read #2: 7 Articles to Close the Gap Between Designer and Client
Ever wonder what's going on in your web designer's head? Here's your chance to find out.Successful websites rely on the expertise of both designer and client. This post is the second of our What We Read series, which offers clients the option to g...
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Business + Facebook: Be Social!
To say that Facebook is a hot trend right now is an understatement. It seems like every business has a page, but does every business need one? Obviously, there is value in keeping with the times, but for some businesses, this is the only immediate b...
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Live Webinar on February 16: Writing for the Web
On Wednesday, February 16, we will present our third live Webinar: Writing for the Web—The Research & Techniques Behind Copy that Sells....
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Site Launch: Catholic Youth Ministry
The Office for Catholic Youth Ministry (CYM), a Catholic Diocese of Wilmington organization dedicated to effective ministry in parishes and schools, receives a website that serves as a comprehensive resource center for its members and participants....
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What We Read #1: Writing for the Web Tips
How do you establish a positive user experience through copy?Great user experiences don't happen by accident. Present your readers with organized, scannable copy that will capture attention quickly and convey messages clearly. Doing so will help i...
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Keep visitors coming to your site with Fresh Content
Visitors can tell when a website is stale. As soon as they see stale blog posts, events, or old dates, they're ready to hit the back button. The bottom line? Stale content reflects poorly on your business and drives visitors off your site.But you...
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A Year in Review: We look back at 2010
It's the first week of January, which means it's time to reflect on the year's achievements! In 2010, the Bright Orange Thread team... Launched 16 sites Wrote 28 blog posts Won an award Created a Facebook page Presented a series of Webinars And that'...
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